Saturday, February 11, 2012

Media, PR professionals to debate ethics at global conclave


MUMBAI: With the role of public Relations professionals coming under the scanner in the context of the 2G scam, a global conclave of PR professionals to be held on Monday, February 13, at Trident, Nariman Point, Mumbai will debate the various issues concerning them.
PR – Interface or Interference? This is the theme of the conclave to be hosted by the Public relations Council of India (PRCI). “We expect over 250 PR and media professionals and academicians to attend the conclave,” said Mr M B Jayaram, Chairman emeritus and chief mentor of PRCI. 
Veteran media and PR professional Mr B N Kumar who is also the conclave chairman and head of Mumbai chapter of PRCI, said: “The conclave assumes significance in view of the debates on its theme and panel discussions on social and digital media and government and political public relations.”
Maharashtra DGP Mr K Subramanyam will inaugurate the Conclave while veteran jiournalist-editor Mr H K Dua will deliver the key note address. Others speakers include Mrs. Rajashree Birla, Chairperson, The Aditya Birla Centre for Community Initiatives and Rural Development, Mr Tony Good, Executive Chairman, Good Relations and veteran journalists Mr Ayaz Memon, Mr Kumar Ketkar and Mr D K Raikar.
Importance of PR and corporate communications is growing in leaps and bounds. The profession today is no longer what it was even a couple of years back and the technological advancement in the present digital world has added a new challenging dimension to the profession. With the availability of new tools for communication and PR, the corporate communication or PR professionals runs the risk of being outdated if they become complacent even for a short time.
“Add to this the dilution of media ethics, the growth of investigative journalism, the fight for eye ball share, the TRP focus, and the high cost of square millimeters in print and millisecond on TV and you have yet another dimension to the profession,” Mr Jayaram said.
The Conclave will thus offer thought leadership and empower the PR practitioners to upgrade their skills and knowledge to manage communication. This Conclave will be an exceptional opportunity to meet some high profile communication experts of national and international distinction, and exploring the immense potential of PR, he said
Another highlight of the Conclave is the presentation of its signature annual Chanakya Awards ad PR Hall of Fame recognitions. There will another set of awards for corporate collaterals like annual reports calendars and communication campaigns.
PRCI is a national body of Public Relations, Corporate Communications, Advertising and Media Practitioners, Event Managers and also academicians. Established in 2004 PRCI strives to enrich the professional development of media practitioners and provides net working opportunities to further the course of the profession. With the Head quarters at Bangalore, PRCI has 21 active chapters located at New Delhi, Baroda, Chandigarh, Ahmedabad, Bhopal, Bhubaneswar, Kerala, Hyderabad, Chennai, Jaipur, Kolkata, Lucknow, Mumbai, Pune, Manipal, Mysore, Chhattisgarh, Guwahati, Mizoram  and many more are in the offing.